Move away from a clinical « problem solving » laboratory, to a more approachable, sensorial brand. Enhance both the dermo-cosmetic expertise and beauty feel, to provide tailor-made solutions for the whole family.
« A feel good skin expert for each generation ».
The ownable, radical brand lockup and graphic system bring iconicity and impact ; they also convey the innovative and trustful dna of the brand.
The clean, sophisticated brand territory, communication visuals and digital applications, bring a highly recognisable and contemporary twist, adapted to all ages.