Heineken

Challenge:

Develop an ambitious activation program, via a limited-edition strategy that is unique, ownable and inspirational.
(Europe)

 

Concept:

Bring the brand’s icons to life with an on-trend collection of arty, innovative designs, unmistakably linked to Heineken values and spirit.

 

Expertise:

Animation concept (on trade, off trade)
Graphic design
Packaging innovation
Artist partnerships