Ducray

Challenge:

Reinvent the « Ducray Sensinol »  dermocare range, with the elderly consumer in mind,  for Pierre Fabre, France’s 3rd largest pharmaceutical group.

 

Concept:

“D for Ducray”: placing this iconic embodiment of the brand at key communication touchpoints.

 

Expertise:

Concept development
Brand identity
Packaging design (structural, graphic)
Ergonomics
Merchandising