Clan Campbell

Challenge:

Create an iconic identity and territory for this leading whisky brand, to reassert the values and the power of the Clan.
(France)

 

Concept:

Elevate the shield as an ode to virility and a pledge to Campbell clan allegiance, against a rugged, darkly mysterious visual environment.

 

Expertise:

Off pack identity
Giftpack
Graphic guidelines
Communication / press folder